Cowgirls Introducing Black Rodeo Across the Country 

It’s part family reunion, part traveling museum, and quite literally a wild ride. Going to the Bill Pickett Invitational Rodeo (BPIR) entertains spectators with flair that infuses Black culture into familiar rodeo events and highlights Black history with a focus on family.

Press Release: Crown Royal Hats Off Grant 

NEW YORK, Aug. 1, 2023 /PRNewswire/ -- Rooted in their ethos of generosity, Crown Royal is celebrating Black Business Month with the announcement of The Hats Off Grant in partnership with the Bill Pickett Invitational Rodeo Foundation (BPIRF), a fund designed to empower the Black rodeo community and inspire a new generation of riders to pursue their passion. Crown Royal is steadfast in their dedication to nurture the Black rodeo community. In the coming year, the brand has pledged to diversify its Royal Rider program, and committed to provide a total of $100,000 as part of The Hats Off Grant, which will be split among four (4) cowgirls and cowboys and offer the financial support needed to continue their rodeo career.

Rodeo celebrates black cowboys and cowgirls in the history of the American West

The American Old West often conjures up images of white cowboys riding across the frontier. But in reality, historians estimate that one in four cowboys were actually black. This little-known part of history is now being celebrated at a special rodeo event honoring the significant contributions of black cowboys and cowgirls.

Crown Royal 2025 Hats Off Award Grants Press Release

BPIR 41th Anniversary

Succeeding against the odds. The BPIR's history is a lesson on desire, vision, perseverance. and legacy. The BPIRF is and extension of that legacy. 

BPIR Foundation USDA NRCS Collaboration